“At the end of the day, if your product doesn’t work, it doesn’t matter how great your brand is, you got to have a really phenomenal experience.” However, many believe it will be a tough challenge to accomplish.įanDuel CEO Amy Howe shared this at the CNBC Global Evolve virtual summit, “You’ve got to have a superior product experience, right?” However, ESPN Bet’s backers predict that by 2027 regardless of the competition, they will be able to attain twenty percent of the market share. Other platforms in the races are BetMGM/Borgata, Caesars/William Hill, and BetRivers/SugarHouse. These two betting giants currently control around 73% of the market. The biggest obstacle: A dominant duopoly holds roughly 73% of that share. According to Front Office Sports, ESPN will be facing a big challenge from two key betting platforms that are currently dominating and they are FanDuel and Draft Kings.ĮSPN Bet’s backers project they can attain 20% of the country’s sports gambling market share by 2027.
ESPN has established its presence in the wagering platform and is now active in seventeen states in the U.S.
